Not found on both Google and Yelp? You could be missing up to half your customers.

You can do all of this yourself. The steps are right here on this page.

But if you're on a job all day, "later" turns into never, and the profiles sit half-finished.

Here's the work a local pro can do for you.

• Looks at what you have now. Finds your Google Business Profile and your Yelp page and checks what's missing, wrong, or duplicated.
• Claims and verifies both pages. This is the step most owners have trouble with. Google may mail a postcard or call to confirm you're real.
• Fills in every field. Categories, services, hours, service area, phone, website. Categories matter more than you might think -- they decide which searches you turn up in.
• Adds real photos. Your work, your truck, your crew. Not stock images.
• Sets up a way to ask for reviews that follows each site's rules. Google is fine with you asking. Yelp asks you not to. A pro keeps those straight so your listing doesn't get flagged.
• Watches for new reviews and helps you answer them, including the bad ones.
• Connects the profiles to your website and your booking or job software, where that's possible.
• Shows you or someone on your team how to keep it going, so you're not paying for maintenance forever.

How you find one

1. Put in your zip code, or tap Near me.
2. Say what you need help with.
3. We show you web and AI providers working in your area.
4. You contact the ones you like and hire whoever fits.

It's free to find a pro through us. No signup, no email needed, and we earn nothing on it.

One thing to be clear about: we refer, we don't screen or endorse. These are independent businesses, not our employees. Check references, ask to see work like yours, and get the price in writing before you hire anyone.

Find a local AI pro

Read that again. In each city, only one or two businesses showed up on both Google and Yelp. Everyone else was different. So a customer who checks only Google sees a nearly different set of shops than one who checks only Yelp. If you are not set up on both, you are invisible to a whole group of people who were ready to hire.

Same business, two reputations. In one of the cities, a single electrician showed 4.8 stars from more than 2,300 reviews on Google -- but 3.7 stars from about 50 reviews on Yelp. Same company, two very different first impressions depending on where the customer looked. If a shop never claims and works both pages, one of them can quietly show a worse version of the business to everyone who checks there.

Here is why it matters more this year. ChatGPT can now pull from Yelp when it answers local questions. So the Yelp side of this split is about to reach people who never open the Yelp app at all. You can be the top-rated shop in town on Google and still get skipped when a customer asks ChatGPT -- if your Yelp page is thin.

One honest note: this is what customers see at the top of each site, not every business that exists on it. A shop can be listed on both and still rank too low to show. That is the whole point -- being listed is not enough. You have to be set up well on both.

Your Google Business Profile is the free listing that shows up on Google and Google Maps -- your name, hours, phone, photos, and reviews. Your Yelp page is the same idea over on Yelp.

You don't have to be a marketing person to keep them working. You just have to keep them accurate. A page that's half-empty or out of date is why a ready customer picks the shop down the road instead of you.

Here's the good news: Google and Yelp reward the same habits. Do the work once and you're ahead of most local shops.

In the summer of 2026, OpenAI -- the company behind ChatGPT -- made a deal with Yelp. Now when you ask ChatGPT for a local business, it pulls in Yelp's reviews, ratings, and photos to build its answer. Ask it to find a contractor and it can show Yelp star ratings, quote real reviews, and link to the page. Yelp is also adding a "Request a Quote" button inside ChatGPT, so a customer can ask you for a price without ever leaving the chat.

Here's why that's a big deal for you. Yelp says it's the most-cited home services source across the major AI tools, well ahead of the next platform. That's Yelp's own number, so take it as their claim. But whether or not the exact figure holds, the direction is clear: the AI tools your customers are starting to use are reading Yelp to decide who to recommend.

So your Yelp page is no longer just a review site. It's now one of the places AI looks when it answers "who's good near me." A strong, complete Yelp page helps you show up in ChatGPT. A weak or missing one leaves you out of the conversation.

Looking for AI tools for your trade? We keep a list for each kind of business, with real prices. Start with your group on the home page.

Set up or manage yours at google.com/business. A few Google-specific things worth doing:

Pick the most exact category you can, not a broad one. Turn on messaging if you can answer quickly. Post an update now and then -- an offer, a finished job, a seasonal reminder.

And keep your hours right, especially around holidays. Wrong hours is the fastest way to lose a call you already earned.

Set up or claim yours at biz.yelp.com. Yelp will try to sell you ads on top of the free page. Ads can help, but they're optional, and a complete free page is the foundation either way.

Remember the review rule: on Yelp, don't ask customers directly and don't offer anything for a review. Yelp filters reviews it thinks were solicited, so asking can actually hurt. Instead, put the Yelp logo on your site and receipts so customers who already use Yelp know where to find you.

The upside: the same strong page can get you a customer on Yelp, on Yelp's partner sites, and inside an AI chat like ChatGPT. One page, three ways to get found.

Finding a local pro through us is free. No signup, no email needed.

We don't sell the software on this page and we don't take a commission when you buy any of it. We earn nothing on the tools or the local pros we point you to.

The pros are independent businesses, not our employees. We refer, we don't screen or endorse them. Check references, ask to see work like yours, and get the price in writing before you hire anyone.

• ▸Trades (plumbing, HVAC, electrical, roofing, and more): the local-search playbook for trades.
• ▸Professionals (attorneys, doctors, accountants, and more): the local-search playbook for professionals.
• ▸Main street (restaurants, salons, retail, cafes, fitness): the local-search playbook for main-street shops.